UM Wins LinkedIn Marketing Award
We are very proud to announce that UM UK has won the ‘Most Influential’ category in the inaugural LinkedIn Marketing Awards!
The agency’s ‘UK by UM’ insight series, led by Michael Brown, has been making waves on the Linkedin Platform, dissecting a range of thought-provoking topics including gender stereotyping in ads, domestic dads and the representation of the LGBT community in marketing. The serious was recognised as the most creative, innovative, effective and influential B2B marketer on the LinkedIn platform – against hundreds of campaigns submitted from across EMEA – so a huge achievement for the agency.
As if that’s not enough, the UM insight team has also been shortlisted for 3 awards at the Market Research Society (MRS) Awards – again, hugely prestigous in the industry.
Two of the nominations, ‘Applications of Research’ and ‘Cultural Insights’ – are for the team’s work for The Economist, which is a multi-methodology, ongoing programme of quantitative surveys, qualitative focus groups, and social listening carried out across the world. The third nomination is for a project led by Geoff Copps for itv, a long-running collaboration that involved analysing all itv’s owned advertising activities, from CRM to Social, in order to optimise their impact on programme viewership.
All of these wins and nominations mean our research offering is competing head-to-head with the UK’s leading research agencies. UM was the only media agency nominated for MRS this year, proving our ‘Better Science’ agency story is best-in-class.