UM Malaysia Crowned Agency of the Year
Universal McCann was crowned Agency of the Year at the 2016 Malaysian Media Awards (MMA) on Thursday night.
Universal McCann also bagged the Grand Prix Award for its KFC campaign on “Hot N Cheezy.”
Organised by the Media Specialists Association (MSA), this was MMA’s 12th consecutive year of recognising and rewarding some of the most outstanding media campaigns across Malaysia.
With an emphasis on talent development this year, MMA 2016 attracted 248 submissions from MSA members; all of whom have demonstrated brilliant strategy and media execution in their creations.
Organising chairman of MMA 2016, Kagee Chew said that great talent would come up with great work.
“The focus of MMA this year is on increasing the participation rate of our MSA members and activating non-active members in line with the Olympic spirit of driving Excellence, Friendship and Respect.