UK Press Coverage: The Shortlist

December 12, 2017 | Share this article

This month we wanted to share a snapshot of the best press coverage across the UK from the past year. Hopefully most of you will read the likes of Campaign and the Drum, but for those who don’t, it’s a great way to see what our leadership and competitors are talking about, and to keep up to date with the latest trends in the world of media and advertising.

Across 2017, we’ve seen an impressive amount of thought leadership and commentary from UM, some great digital POVs from Reprise and a growing amount of coverage for Initiative, which we will be able to build on after the success of this year. The comms team would like to thank everyone who has taken the time to work on these articles and help build the reputation of our business – something that will continue to play a crucial role in our growth strategy moving forward.

With numerous articles around the new agency model, how to service clients more effectively and the tackling of some controversial topics in the industry, we are starting to have a loud and clear voice as a network that is transforming, embracing change and willing to ‘stick its neck out’ when it comes to giving a point of view.

In total we’ve had 120 + features across a number of different publications, including the Drum, WARC, Digiday, The Guardian, E-consultancy, Marketing Week, Vice, Red Magazine and over 30 features in Campaign alone. Below is a selection of our best bits. And don’t forget, anyone who would like to get involved in our press outreach and commentary, come and talk to the EMEA Comms Team and tell us what you’re passionate about.

A view from Russell Place: Why media agencies must move from ‘what’ to ‘how’

A view from Caroline Foster Kenny : Why agility is the solution to media’s malaise

Carlsberg has appointed Initiative as its global media agency

UM Women in Ads study

The MAGNA Winter forecast update

How brands can legitimately get into gaming by Andy Fairclough and Rhian Mason- Reprise UK

A view from Lawrence Dodds : Does media planning need to shift to media reacting?

Caroline Foster Kenny – Building a more rigorous and responsible media agency