UM’s win of Johnson & Johnson’s global media business last October awed even the marketer’s global CMO Alison Lewis. Not a bad outcome for a self-described “underdog” going up against larger network competitors.
The Interpublic agency had to prove itself in front of decision makers at every regional level to win media chores in 55 markets worldwide, representing an ad spend of more than $2.5 billion. UM and its J3 unit, which is dedicated to J&J, ended up running the table.