TGI Fridays & Snapchat – Linking digital to physical footfall

December 12, 2017 | Share this article

Our work with TGI Fridays is a prime example of how a successful campaign on individual channels can be built out. With data gathered from one channel supporting the activity of other channels, you’re given an unprecedented view of offline conversions through the use of digital media and can ultimately drive physical footfall and ROI.