This month if there was an awards ceremony or an industry event, it seems like we were there.
Firstly, Initiative and Mubaloo won big at the Campaign Tech Awards on Wednesday; walking away with two awards for the Amazon Alexa; Breakthrough Tech as Part of a Campaign and Best Use of Experiential Tech. Well done guys!
And the trophies keep rolling in as Stickyeyes have won the award for Entertainment Content Campaign of the Year, for their work with LG and the launch of their new partnership with the Activision title Call of Duty.
At the Festival of Media Global Conference in Rome, Initiative, Carlsberg Group and Acxiom evaluated the untapped data opportunities for Tuborg and their global music platform Tuborg Open in an innovation session called Open to More: capturing & capitalising on data through creativity. They discussed the challenges for a global brand in delivering creativity consistently, the potential for data capture & audience insight into Gen Z consumers and how this can positively impact smarter creative choices with smarter results for the business.
And finally, Richard Morris spoke on the role of the influencer with General Mills, Crystal Palace FC News, Suki Thompson and Stay Wild Swim at the Oystercatchers event this month.
A fun fact from the event: A third of General Mills online spend is allocated to influencers. #InfluencerMarketing #Influencer #Trailblazers