UM

Cha-Ching: UM Cashes in with American Express Win

November 6, 2018 | Share this article

Amazing news for IPG Mediabrands this month as it was announced that UM has been chosen as the global media agency of record for American Express. This marks a transformative moment for UM, and IPG Mediabrands as a whole. UM will be handling media planning & buying, strategy, and analytics for American Express in 22

Love at First Sight for LV= and Initiative

September 28, 2018 | Share this article

A very exciting time for Initiative UK, as they have been awarded the UK media account for LV=. With a pitch that started back in May, the team will be responsible for their full media strategy, across all media and a whopping spend of £25m plus. LV= is a leading financial services provider, employing over

Award Wins and Nominations

September 28, 2018 | Share this article

A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone

Last night, IPG Mediabrands was recognised at the prestigious Apprenticeship Awards as a UK Top 100 Apprenticeship Employer, a list compiled annually by the National Apprenticeship Service. The Top 100 Apprenticeship Employers’ list features organisations that have displayed the highest standard of excellence in employing apprentices. This is the first time IPG Mediabrands has been