IPG Mediabrands

Having a blast at DMEXCO

September 28, 2018 | Share this article

By Caitlin Pinner and Oli Flower Day One: The Technology of Storytelling: The Evolving Consumer Journey This panel spoke about how the customer journey has always been complicated. In a sense, consumer touchpoints have always been complex and random, we just have the ability to measure it better than we did before. We discovered Audio