Initiative

Hot in 2018

December 10, 2018 | Share this article

Last week Campaign published their Hot in 2018 feature, in which two familiar faces from Initiative popped up! Jed Hallam was listed as one of the Top 10 Media Planners in 2018, with Campaign noting ‘This ex-Mindshare strategist is part of a new management team at Initiative that has been winning UK business such as

MAGNA Report Record Growth

December 10, 2018 | Share this article

Last week saw the announcement of the latest MAGNA Advertising Forecast. Here are some of the Top Stories from their research: · In its latest report on global advertising market trends, released December 3, 2018, MAGNA reveals that global advertising revenues grew by a record +7.2% in 2018 to reach a total of $552 billion

Rapport place Freddie Mercury Centre Stage

November 6, 2018 | Share this article

In the build up to the release of Bohemian Rhapsody, a biographical film about the English rock band Queen that will focus on lead singer, Freddie Mercury’s life, Rapport partnered with 20th Century Fox and Global Street Art to create an epic mural and impressive OOH campaign. Freddie Mercury earned a diploma in Art &

UM UK partnered with Karen Fraser MBE from the Advertising Association to help with Campaign’s “Marketing’s Menopause” feature. Not only did UM provide the background for the piece with their UK by UM research on older women, but Managing Partner, Sophia Durrani, also wrote a supporting article. Campaign’s article explores why there is a silence