SJS folk take to the stage
It’s always important for us to be sharing our expertise in the market and building our reputation by speaking at relevant conferences. This month, a number of experts from SJS have taken to the stage to talk to the industry about a range of topics so we thought we’d give a recap.
Stefan Burford spoke at the Media ROI Forum in Athens, where he shared Mediabrands’ vision with an audience of 600+ marketers and discussed the future of dynamic marketing. News from Greece was that Stef was the ‘talk of the forum’; high praise for what is the most prestigious media event in the region.
Meanwhile, Howard Nead was skyped in to do a virtual presentation to an audience of marketers gathered in the mountains of Serbia. The theme of the conference was ‘Change’, so it was a great opportunity to talk about our Dynamic approach to the Connected Age, and how media agencies are having to adapt to thrive in a more dynamic marketplace.
Back on home soil, Initiative’s Claire Elsworth took part in the IAB’s debate – “The art of planning and measurement: Does applying metrics of success to branded content and native stifle creativity?” The special debate discussed effective evaluation and trading metrics for content development and content partnerships.
Finally, Society’s Sebastien Redenz headed up to Manchester to talk about paid social and the current biddable platform landscape at the annual Social Media Conference. In his presentation he considered how the marketplace is shifting, what success now looks like in social, and predicted winners and losers in Social for 2017.