Robyn Dazzles in Dubai

April 4, 2017 | Share this article

At the beginning of March, Robyn Orr, Head of UM International, flew to Dubai to take part in the judging of the Dubai Lynx Festival 2017 at the Madinat Jumeirah.

The Dubai Lynx International Festival of Creativity is the Middle East and North Africa region’s annual must-attend event for the creative communications industry to learn, network and be inspired.

Robyn was chosen to not only be a judge, but also a Jury President, for the annual Dybai Lynx Awards that close the festival every year. Robyn judged the Media and Innovation categories and it is testament to her industry profile and great work her team produce that she was considered for this prestigious role. Her fellow jurors included many other high-profile industry experts including, amongst others, Mariana Pedemonte from Havas, Fredda Hurwitz from Havas and Omnicom’s Dominik Scholta.

The high calibre of the Dubai Lynx juries is matched by the high rigorous processes they undertake. Robyn had to partake in three rounds of judging involving viewing, voting discussion and awarding the trophies. She even had to do a last minute talk to thousands of delegates about her experience as a jury member.

To see the full list of winners at Dubai Lynx, see here – Dubai Lynx