REAL news. REAL trust. REAL time.
The political turmoil of 2017 offered a powerful stage for The Economist to grow readership of its informed, trustworthy news and comment. UM harnessed the biggest UK political event of the year – the snap June election – to drive subscriptions from the under 30s. Smart, reactive media combined with The Economist’s renowned pithy wit to drive subscriptions at record ROMI.