Rapport place Freddie Mercury Centre Stage
In the build up to the release of Bohemian Rhapsody, a biographical film about the English rock band Queen that will focus on lead singer, Freddie Mercury’s life, Rapport partnered with 20th Century Fox and Global Street Art to create an epic mural and impressive OOH campaign.
Freddie Mercury earned a diploma in Art & Graphic Design at Ealing Art College, now a part of UWL, later using these skills to design the Queen heraldic arms. Therefore, the mural was painted onto the side of the University of West London’s Paragon building, with the university extremely excited to be able to celebrate the life and story of one of their most famous alumni in such an innovative way.
The painting of the mural began on 1st October, and remained up for the whole month. The Paragon building is the University of West London’s student accommodation, and with the mural overlooking the M4’s advertising ‘golden mile’, it resulted in the perfect site for ultimate impact.
Professor Peter John, Vice-Chancellor at the University of West London, said: ‘We are always delighted to celebrate our alumni, but especially one as popular and well-known as Freddie Mercury. His musical legacy and his extraordinary personality, which defied stereotypes and shattered convention, means he is one of the most beloved and iconic entertainers of our time. We are proud to be part of this project and to be able to honour Freddie in such a visually stunning, innovative and creative way.’
The impressive project was featured in Campaign: