IPG Mediabrands is in the process of expansion in Europe and the result of this, has launched a new unit. In this case it is Rapport, specializing in creating value in the external environment and dedicated to strategy, planning, negotiation and purchase of this media company.
The agency will launch in Spain an office in Madrid directed by Marisa Lerena, Head of Rapport Spain. Lerena has an extensive and distinguished career in the sector and will be responsible for leading the team consisting of a group of highly qualified professionals who are responsible for understanding the connection between brands and behavior of consumers in a changing environment converging both online and mobile and digital.
Rapport currently has offices in the US, UK, France, Holland, Belgium and India. This movement confirms the commitment and confidence of the group IPG Mediabrands in the Spanish market.
Manuel Garcia Merono, Managing Director of Trading IPG Mediabrands Spain, declares: “Exterior is one of the means with greater growth potential within our market. So we decided to go for it, generating through Rapport unprecedented added value”.