MAGNA Releases Global Ad Forecast
MAGNA’s global ad forecast was released in December, and received huge amounts of coverage in the global press, telling a story of strong growth for 2016 but predicting a noticeable growth slowdown for 2017. Unsurprisingly, social and search contributed most to this growth in the marketplace, and it is predicted that in 2017 digital ad spend will surpass that of TV.
Our MAGNA reports continue to be THE go-to forecasts in our industry, and we are proud to have them as part of our network’s offering. You can read the full report here.