Magna Global’s David Cohen: 2016 Represents Turning Point in Evolution of Industry
Magna Global, is moving US $ 200 million investment of its TV customers to YouTube. David Cohen, president of the US media agency warned PRODU the use of linear TV by consumers is falling and the outlook has been changing rapidly for some time. “Magna Global believes that 2016 represents a turning point in the evolution of our industry.”
“Due to the flat demand and decreased supply, Magna Global is estimating an inflation of TV in high single digits. In short, we believe advertisers deserve better: better metrics, better data and better explanation: ‘you’ll have to pay more for less’ (again) on the market this year,” Cohen said.