Kickstarting 2017

February 27, 2017 | Share this article

At the end of last month, over 70 people attended the first Kickstart breakfast of 2017. It provided Mediabrands UK with information on how you can make the most out of Kickstart in 2017 and how it can help grow your clients’ businesses. The breakfast has already resulted in six client briefs and two Safari requests. For more information see here – (Link to feature on the MBUK website)

Kickstart is an IPG Mediabrands UK initiative run by Reprise that aims to connect all our agencies with the UK start up scene. It has a simple objective, find start-ups that either make IPG Mediabrands more effective or create better outcomes for our clients.

Kickstart brings together IPG Mediabrands and the tech start-up companies based around Silicon Roundabout in Old Street, London. It is a rolling competition takes place every month where the Reprise UK team choose three tech start-ups to competitively pitch against each other. Each winner enters into a partnership with Reprise, UM London and Initiative UK to work on live IPG Mediabrands’ client projects.

This exciting opportunity gives start-ups a much-needed financial boost, and enables them to take their enterprise to the next phase, while benefitting from the in-house digital expertise of Reprise Media. Our clients, in turn, have early access to emerging technologies, which they otherwise would not be aware of.

Take a look at one of the winners from this month.



Hashtag’d is a social media aggregation platform that lets brands and agencies drive cross-network engagement. It enables customers to tell your brand’s story with their photos, video and social media posts.

See video here: