Last week, Spotify launched its 2018 Wrapped campaign working together with UM. The campaign allows users to see their streaming habits and find out they’re not actually as cool as they thought they were. Get your own wrapped at www.spotifywrapped.com
In the run up to the launch of #2018Wrapped, UM pushed out the campaign on Twitter, Facebook, Instagram and Snapchat with some social that highlighted some interesting stats playing on cultural moments in 2018. Reprise worked together with UM in the planning and set up of this campaign.
UM have also partnered with Twitch, using talent from the site to target gamers (you can check out the creative here), and are running pre-roll on YouTube.
As well as digital, UM worked with Rapport to place a huge of focus on OOH, securing Piccadilly Lights for a week. The creative will give users the chance to get their wrapped on the big screen if they choose to share it with Spotify.
Other notable OOH spots are the Shoreditch Triangle, Victoria Station Immersion Zone takeover and Oxford Circus Station, where Rapport have placed a 360 Wrap.
Start sharing your #2018Wrapped