IPG Mediabrands Global CEO Henry Tajer Named to Adweek’s Power List 2016
The affable, 45-year-old Aussie, in his first year helming Mediabrands, handled the pressure cooker of the high-stakes Mediapalooza like a seasoned hand, producing some laudable results. The organization, which handles $37 billion in ad spend across 130 offices in 90 countries, picked up business from Coca-Cola, Johnson & Johnson, McCormick and CVS. Universal McCann and its J3 unit, dedicated to J&J, performed especially well, earning the shop Adweek’s Global Media Agency of the Year honors. Tajer also made key executive moves, poaching John Sintras from SMG Australia to be his global president for business development and product, and hiring Max Baxter and Jarrod Martin to lead strategy/creativity and data analytics, respectively.