Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s.
Best Entertainment Platform
Sing for Abdo (Silver)
Dubai Media Incorporated by Initiative Media Middle East
Best Communications Strategy
Johnson’s Baby Bath Time Song (Silver)
Johnson’s Baby by J3 MENA
Best Engagement Strategy
Fanta Gaming Masters (Gold)
Fanta by UM MENA
Best Experiential Campaign
Fanta Gaming Masters (Gold)
Fanta by UM MENA
Best Targeted Campaign
Dettol Hajj (Silver)
Dettol by Initiative MENA
Best Use of Content
Ramadan Prejudice (Silver)
Coca-Cola by UM MENA
Best Use of Digital Media
Durex Real Feel: MENA Launch (Silver)
Durex Arabia by UM MENA
Best Use of Video
The Green Genie (Gold)
Etisalat by Initiative Egypt
Best Use of Video
Old Rivals (Silver)
Coca-Cola by UM MENA
The Effectiveness Award
Step Up for Life (Bronze)
One Touch by Initiative Media
Twitter Live Marketing Award
Old Rivals (Silver)
Coca-Cola by UM MENA