IPG Mediabrands Appoints Michael Stanford to Position of Managing Director at Ensemble
One of Australia’s renowned creative leaders and content creators, Michael Stanford, has been appointed managing director of Ensemble, IPG Mediabrands’ creative, content marketing and experiential business.
Announcing Stanford’s appointment, Ensemble’s newly arrived CEO Melissa Fein (left) is beginning to reveal a specific business focus for Mediabrands’ Ensemble, with an emphasis on integrated solutions for clients that are underpinned by expertise across content, partnerships, and experiences.
Fein was appointed to lead Ensemble in February this year, having previously been a key leader in developing strategy and implementation of network brand solutions for clients across the entire MCN portfolio including Ten and Foxtel.
Says Fein: “For many clients there is a need for integrated brand communications that fits between the services available from creative and media agencies, even in their newly flexible structures these days. Michael is highly experienced and successful in cracking the connection code to consumers through creative and relevant content development, supported by digital and social integration. He will help lead Ensemble’s higher levels of skills in content marketing and integrated creative solutions.”
In Stanford’s 25-year career in advertising and media he has been the executive creative director of some of Australia’s largest and most high profile creative agencies, including Publicis Mojo, George Patterson Y&R and McCann Erickson.