INTRODUCING THE MDEX
FACEBOOK, AMAZON AND 7-ELEVEN ARE WORLD’S MOST ‘MOBILE-READY’ BRANDS
Last month saw the launch of Ansible’s Mdex – a ranking of the world’s most ‘mobile ready’ brands and a consideration of how brands should adapt to make mobile central to their business. The study ranked global brands based on discoverability, user experience, mobile optimisation, navigation, content and the ability to drive desired actions, with the results providing a clear blueprint for clients looking to develop in that space.
The global study, powered by Google Tools, analysed 2,000 brands across EMEA, Asia-Pacfic, and the Americas – so it’s well worth a read to see how your own clients and others shape up: www.themdex.com
Using more than 240,000 data-points, it ranks the global top ten most mobile-ready brands along with top ten rankings for 15 markets – showing areas of strength and potential improvement and enabling brands to measure its performance within their categories and beyond.
Plenty of UK press wrote about the report, and we are looking to build on the study across EMEA over the coming months. Here’s a piece in Campaign – CampaignLive