Initiative Names Kate Bower as Global Chief Strategy Officer
IPG Mediabrands’ full-service global media agency, Initiative has made a major hire for its strategy capabilities, with the appointment of Kate Bower as Global Chief Strategy Officer. In this role, Kate will oversee the evolution of Initiative’s client offerings, products and tools, and partner with the new business team to continue to drive growth for the network. Ms Bower will be based in New York, reporting into Jim Elms, Global CEO, Initiative.
Ms Bower most recently served as EVP, Global/US Strategy at Starcom Mediavest Group (SMG) where she was the strategic lead for the agency’s flagship Samsung work. There, she was responsible for driving strategic innovation across all products within the global Samsung business, with a specific focus on evolving the creative space between insights and planning to drive more inventive strategies/activations across 76+ markets. She also led the education and advancement of the worldwide Samsung strategy network and was a member of SMG’s Global Product Committee, as well as serving on the executive management team for Starcom USA and Starcom Global in New York.
“I met Kate 2 1/2 years ago and it was hire at first sight. The timing wasn’t exactly right then, but itis now. Kate is the embodiment of who we are and where we want to go at Initiative. Her background and work experience is incredibly diverse in both the locations where she’s worked as well as the client campaigns she’s shaped over the course of her career. We are poised for greatness, and with the addition of Kate we will achieve levels of success that will inspire and challenge our entire industry. Watch us,” said Mr Elms.
Ms Bower started her career in London, most notably within two of the trailblazer consultancies that founded Communications Planning as a discipline – Unity (The Ingram Partnership) and Naked. There, she worked across a diverse mix of clients from LucasFilm’s Star Wars Prequels and Twentieth-Century Fox to Uniqlo, British Airways and Diageo, before being tapped to lead strategy for SMG across Asia.