Initiative Leisure Case Study
Few people knew about Leisure range cookers and even less considered buying one. We wanted range cooker intenders to love Leisure so we needed to make waves by building true foodie authority. We created short-form seasonal videos on the content hub. Driving the key message that owning a Leisure makes each occasion less chaotic and more enjoyable in a time-rich, premium context. Leisure had an 8% increase in brand awareness, an unbelievable 80% increase in disposition and a huge 23% increase in sales.