Last week Campaign published their Hot in 2018 feature, in which two familiar faces from Initiative popped up!
Jed Hallam was listed as one of the Top 10 Media Planners in 2018, with Campaign noting ‘This ex-Mindshare strategist is part of a new management team at Initiative that has been winning UK business such as LV=, to add to recent global wins such as Lego and Carlsberg. Hallam is responsible for insights and analytics as well as product and strategy.’
And the great news continues, as CEO Richard Morris is listed as one of the Top 10 Media Suits of 2018! Richard is described by Campaign as ‘helping to rejuvenate the Interpublic agency’s London operation, winning the LV= insurance business to add to a growing international client list, including Amazon and Lego. Morris is able to draw on his media planning background and takes a thoughtful approach at Initiative UK.’
As well as our talent being highlighted, Initiative’s campaign for Converse “One Star Hotel” was listed as number one for top Live Experiences of 2018, and was described as ‘the experience of the year by some distance.’ Additionally, Amazon took first place in the Top 10 Brands of the year, with Campaign distinguishing them as ‘the world’s most-valuable brand.’
What an amazing way to finish up the year – well done guys, massive congratulations!