Good Sports at Initiative’s Contributors Panel

July 19, 2018 | Share this article

Initiative UK continued their Contributors’ Panel series this month with a session themed around sport. The panel discussion included Ben Hobson, Digital Editor of Runner’s World, Andrew Butler, Deputy Editor of The Sun Dream Team FC, Kieran Holmes-Darby, Managing Director at Excel Interactive Ltd. and Charlie Sandison, Planning Executive at Initiative.

From a series of anonymous questions from Initiative UK colleagues, the panelists discussed what sports meant the them, how they got into the industry and what they felt was the future of the sport they covered. The session had a deep dive into how sports has developed as a culture and what brands really understand the cultures within sport. The feedback from everyone was phenomenal, proving that sport and culture are in perfect harmony!  

Next month, the panel will be focused on the theme of culture around food. We can’t wait!