Global ad market set for best growth in six years, despite Brexit, Brazil woes
Magna’s spring update predicts that the global ad market will grow by 5.4% in 2016 to $480bn, following a strong first quarter in “most markets”.
It would mark the strongest growth for the industry since 2010, when global advertising grew by 8.5%. However, Magna expects less positive news in 2017, predicting growth of 3.1%.
The sunny outlook has been driven by a better-than-expected performance in key markets like the US and China, with the annual growth figures for both countries revised upwards to 6.2% and 8.4% respectively.