FWD19, which took place on 15th November, is our annual internal network event. This year we took the day to highlight and reflect upon the great year that we’ve had, and draw on plans to continue with great momentum into the year ahead.
Many external industry experts, as well as our own, were there to shed light and provide invaluable insights into the industry, as well as answer interesting questions posed by our senior team in candid interviews. The keynote speech was given by IPA’s Head of Diversity, Leila Siddiqi, who provided an empowering and provocative speech.
CFK kicked off with an inspiring reflection on the year that was, focusing on the wins of 2018, the exciting prospects of expansion and seeking a shiny new workplace. Following this, we were reminded of some of our most successful case studies from the past year.
Tom Cocker, Tasha Rufus-Smith, and Tasha Amponsah-Antwi delivered the story of LEGO, speaking about the exciting work they produced for Harry Potter, replicating memorable scenes from the movie made entirely from Lego.
Johnson & Johnson was presented by Victoria Bickle, Caroline Foster and Alex Vale, with a reflection on how we have built such a successful relationship with J&J, that is managed and cultivated by the J3 agency.
Lastly, we took a look at our inspiring work with LV, led by Jed Hallam and Claire Elsworth. This recent win is a true testament to talent, openness to conflict, and a drive to create excellent work.
After a short coffee break, we sat down to hear from LV’s Head of Marketing Nick Whitnell, interviewed by our very own Richard Morris. This Q&A gave us rich insight into the pitch process for LV. Notably, Nick recalled the Goldilocks zone from the pitch and reinforced the advantages of the size of our agency being small enough to act with agility, and large enough to compete in the big leagues.
Following this, CFK and Rachel briefed us on our new vision and strategy for 2019. This talk focused on the fact that our industry continues to change at an extremely fast pace, and that this should be perceived to be a great thing, particularly great for us as a firm.
After lunch, we heard a very open Q&A between Rachel Forde and David Indo, CEO of ID Comms. He spoke inspiringly about the importance of making human connections in the work that we do and making things more personal. He also raised the importance of encompassing an element of care in what we hope to achieve with a client.
Moving into the celebration of our skillset, we had a packed out stage with Craig Lister and James Fairweather leading the discussion. The conversation revolved around how we can successfully leverage our capabilities as a business. We have an extensive toolbox of in-depth services to offer, which have truly diversified our capabilities and will lead to even more successful business relationships and positive outcomes.
After just a final round of coffees, we looked at our open culture and diversity, presented by Esme de Courcy and Michael Brown. Our open culture means we are fluid and agile, and Esme spoke of our inclusion and diversity enabling us to maintain the progressive nature of our agency. Notably, it was revealed that 78% of employees feel that our office environment champions free and open expression of ideas, opinions and beliefs.
The open culture and diversity talk led perfectly into our keynote speaker: Leila Siddiqi, Head of Diversity at IPA. Her speech highlighted the issues of unconscious biases, and the problems of grouping together ethnic minorities and treating them as one. Her concluding thoughts addressed the fact that although firms like ours are making positive changes, there is still a long way to go in terms of addressing the inequalities that still sadly exist, both in and outside of the workplace.
Talks finished up at 5:30pm, which led into food and drinks. We had Spotify DJ, Tom Pinchard, ready with some big tunes, and the prosecco was flowing. This was a great chance for all the guests to unwind and celebrate the company wide event, a very successful day!