Dmexco is the world’s biggest digital marketing conference and, as a future-facing business with technology at our heart, it is vital for IPG Mediabrands to be there. As in previous years, we designed and built a fantastic IPG Mediabrands booth at the conference this September, at which we hosted various events and meetings for clients and partners. We also had a number of our global leadership team speaking on the official agenda: it was great to see UM, Initiative and Reprise in the limelight at such a prestigious event.
This year in EMEA, we decided to take an even more client-centric approach than usual, and hosted a group of FitBit and Economist clients at the event. We worked with the UK and EMEA client teams, together with our digital experts at Reprise and Mubaloo UK, to design a bespoke agenda for each client, building on their business needs emerging areas of interest. We spoke to them about Digital Transformation, introduced them to new partners, considered potential new mobile strategies and talked about how we could help them make better use of technologies in their own businesses. We were their consultants, and the feedback from the attendees has been fantastic.
The success of the event was down to one key thing: collaboration across SJS. So a big thank you to everyone involved in the process. If you haven’t already, then visit our Dmexco website (https://ipgmbevents.com/dmexco-2017/) to see a showreel, footage of our official speakers and some brilliant thought leadership for you to share with clients.
If you have any questions on how you can approach future global or regional events with clients, feel free to come and chat to the EMEA comms team on the 2nd floor.