Last month, the Drum Search Awards took place, bringing together individuals and companies at the forefront of Search, proving they are the best at what they do. The ceremony was held at the Marriott in Grosvenor Square and the elite of the industry gathered together to celebrate a year of fantastic work. Reprise UK had
Last night, Initiative UK won Silver at the Festival of Media Global Awards for the work on the Amazon Echo – The World’s First Alexa-Powered Ad campaign in the Best of Digital Media category! This was a true IPG Mediabrands across agency effort as it would not have been possible without Mubaloo, UM Studios, One
The Product: Rapportal is a web-based software platform, bespoke to the Digital Out-of-Home market. Designed to streamline the content delivery workflow and provide campaign-specific, real-time playout accountability & audience data. Users of the system include OOH specialists, media agencies, creative agencies, media owners, and clients. Strategic Thinking Problem 1: The Creative Delivery Productivity Drain Specialist
My FLITE journey took me to Copenhagen and it was an extremely interesting and full on first couple of days that saw me joining the teams at the Nordic Hackathon. It was the best way to start the FLITE program! My trip there began with driving from Bristol to London, then flying
Italy is a beautiful country and on every corner is an amazing historical building alongside ancient ruins and great natural sights. Living in Italy for just over a month has been such fun. I spent each weekend travelling to gorgeous places including Rome, Florence, Cinque Terre and Lake Como and of course made the most of the
On the lead up to Christmas 2016, Reprise worked on a seasonal campaign for Initiative’s client, Mothercare. Mothercare wanted to boost their Maternity category’s online performance and improve brand perception of the range. Reprise’s keyword analysis discovered that many women found they lost their sense of style in pregnancy. The agency knew Mothercare had a
JP Lucchetti, consultancy director, Mubaloo Bots have been built into devices and operating in the background for many years (think Google search engine), but only recently have software companies started to exploit their capabilities beyond simple querying of information followed by a programmed response. Just like Apple opened the app market to allow developers to
Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels.
IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon.
Reprise and Cadreon made a good effort to work together, with Reprise handing off data trend reports for Cadreon to consider during its programmatic buys. But the process was…well, a bit of a process.