UM Is Ad Age’s 2016 Media Agency of the Year

January 25, 2016 | Share this article

It was 1 a.m., and a handful of UM staffers, including the global CEO, were sitting on the floor of a windowless room surrounded by charts and data points. At that moment, the team came up with its big idea for the final Coca-Cola pitch. Bolstered by all the data they had been studying, that