At the beginning of March, Robyn Orr, Head of UM International, flew to Dubai to take part in the judging of the Dubai Lynx Festival 2017 at the Madinat Jumeirah. The Dubai Lynx International Festival of Creativity is the Middle East and North Africa region’s annual must-attend event for the creative communications industry to learn,

UM London has appointed Matt Morgan – who many of you will know as a familiar face in Mediabrands’ digital space – as Managing Partner for Digital. In line with the network’s commitment to changing the digital agenda, Matt will take the lead in driving digital transformation at UM – tasked with fostering a culture

Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising. Instead we have as an industry got stuck in the weeds, and used technology more to obfuscate than to enlighten. Understandably, consumers have had enough, and have in many cases completely blocked us out. The best

As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome. Yet one new organization, Qriously, did correctly foresee what would happen. Qriously used a different technique to the established market research organizations. Qriously’s secret

People are changing faster than brands can keep up. We’re adopting new products, technologies and platforms at a pace never before seen in the history of advertising. In this dynamic world, it’s clear that the old ways of marketing and media no longer cut it. And this is why the Cannes Lions Festival is so

UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million. The American lifestyle apparel, footwear and accessories company has a worldwide portfolio comprising more than 30 brands such as Wrangler, Jansport, Eastpak, Kipling,

Lodestar UM, part of the IPG-owned Mediabrands, has retained the media duties of Coca-Cola India, one of the largest advertisers in the country. The estimated Rs 400-crore media account was put up for review a few months ago by Coca-Cola. Apart from Lodestar UM, which has the account since 2010, the other agencies in the

Around the world UM has repositioned with ‘Moments’, a methodology and research tool that is changing the way the company delivers outcomes to its clients. South African MD Bruce Williamson says that locally, Moments is already making a huge impact on client’s media strategies. “At UM we believe that better science and better art deliver

Carlo Messori Roncaglia was promoted to the role of General Manager of UM Italy. In over 17 years at UM Carlo has important experience and success with international brands, including Johnson & Johnson, MasterCard, Exxon Mobil and Galbraith. In his new role he will report to Jim Hytner, who has announced the promotion stating: “In