Celebrating our Brilliant Women

June 10, 2019 | Share this article

We are very proud of all of the brilliant women we have here at IPG Mediabrands UK, but this month we are particularly proud that two of them have been recognised by the industry with very prestigious accolades. Rachel Forde, UM’s CEO, has been named one of Ad Age’s Women to Watch in Europe –

UM Ireland Boost Sales with Search

May 10, 2019 | Share this article

BMW Ireland was looking for the right approach to target customers through different stages of the sales journey using Search. UM managed ten different Google Ads accounts, between manufacturer and retailers, and the results were quick off the ground. They carefully selected the right keywords for each stage, built an extensive negative keyword list and

UM Launches Wave X Remix Culture

May 10, 2019 | Share this article

UM has launched the tenth installment of the much-celebrated Wave study – this time focusing on Remix Culture. With event launches across EMEA, it is gaining huge amounts of traction in the industry and, once again, showcasing the brilliant data and insight talent and resource we have within the network. The study offers a unique

It’s a Wrap!

December 10, 2018 | Share this article

Last week, Spotify launched its 2018 Wrapped campaign working together with UM. The campaign allows users to see their streaming habits and find out they’re not actually as cool as they thought they were. Get your own wrapped at In the run up to the launch of #2018Wrapped, UM pushed out the campaign on

Award Wins and Nominations

November 6, 2018 | Share this article

It’s been a magnificent month for UM, as they took home GOLD at the MediaWeek Awards. They were nominated for their work with Johnson & Johnson on a Calpol campaign, Using Econometrics to predict the future. The good news continues as Reprise, Stickyeyes and Zazzle are all nominated for UK Search Awards, which take place

Cha-Ching: UM Cashes in with American Express Win

November 6, 2018 | Share this article

Amazing news for IPG Mediabrands this month as it was announced that UM has been chosen as the global media agency of record for American Express. This marks a transformative moment for UM, and IPG Mediabrands as a whole. UM will be handling media planning & buying, strategy, and analytics for American Express in 22

Getting to know Rachel Forde

September 28, 2018 | Share this article

This month, we talk to Rachel Forde, UM UK CEO. Rachel joined us earlier this summer, she has settled in now but there is still a lot we can get to know about her! Can you tell us a bit about your previous roles in media? I have spent the majority of my 20+ year

Award Wins and Nominations

September 28, 2018 | Share this article

A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone

UM UK partnered with Karen Fraser MBE from the Advertising Association to help with Campaign’s “Marketing’s Menopause” feature. Not only did UM provide the background for the piece with their UK by UM research on older women, but Managing Partner, Sophia Durrani, also wrote a supporting article. Campaign’s article explores why there is a silence

Do brands and agencies need ‘inclusion riders’ too?

March 20, 2018 | Share this article

At this year’s Oscars, Frances McDormand surprised many with her call for ‘inclusion riders’ – actors’ contracts that require the cast and crew be at least 50% from diverse backgrounds. This call to action reinforced the awareness that shutting out marginalised and minority voices makes no sense for business or society. And now it might