Marketers all use shorthand terms – abbreviations and short, easily-remembered phrases to identify certain market and audience segments. Any meeting with a brand team will probably see references to millennials, silver surfers, the pink pound and so on. But are they doing themselves – and their audience – a disservice by pigeonholing people this way?

UM in Campaign’s ‘Faces to Watch’

November 7, 2017 | Share this article

Michael Hanbury-Williams, a Digital account manager at UM, has been named in Campaign’s ‘Faces to Watch 2017’ list – a great personal achievement as well as a fantastic public showcase of the agency’s young talent. Michael has four and a half years’ experience, starting his career at Magnetise Media and having worked across digital and

Media Week GOLD for UM

November 7, 2017 | Share this article

UM has won gold for ‘Agency Media Idea (Budget Under £250k)’ at the 2017 Media Week Awards, for Marie Curie’s campaign, ‘The Extra Hour’. The campaign, in collaboration with Saatchi & Saatchi and Rapport, rallied together some of the UK’s most prominent media owners and corporate brands to pledge their support and help raise awareness

Gallo posed a simple question: how do we use social media to drive awareness of the new Wild Strawberry Spritz? And additionally; how do we encourage our target audience to purchase the Spritz range? With the knowledge that our target audience like to pamper themselves and spend time with their friends, we used Friendship Day

Chris Skinner becomes the first UM EMEA President

October 9, 2017 | Share this article

  We’re delighted to announce that UM has appointed Chris Skinner to the new role of President, EMEA; a role that will see him provide brand leadership to the region, driving growth, and developing key strategic talent, client relationships and the UM product offering. He’ll be based with us here in London, reporting into both

UM Wins LinkedIn Marketing Award

October 9, 2017 | Share this article

We are very proud to announce that UM UK has won the ‘Most Influential’ category in the inaugural LinkedIn Marketing Awards! The agency’s ‘UK by UM’ insight series, led by Michael Brown, has been making waves on the Linkedin Platform, dissecting a range of thought-provoking topics including gender stereotyping in ads, domestic dads and the

UM Wows at Women in Ads event

August 4, 2017 | Share this article

  UM’s UK Insights team did us proud again this month when they hosted a special ‘Women in Ads’ event, which provoked a powerful discussion (both in the room and in the wider industry press) around gender stereotyping in advertising. The event was designed  to showcase the latest installment in UM’s thought leadership series, ‘UK

Wave 9 Gains Momentum

August 4, 2017 | Share this article

  Since Wave 9 – The Meaning Of Moments launched earlier this year, the study has had a great response from clients and the broader industry. Events have been held across EMEA, with industry press jumping on the story to report on the findings. To build on this momentum, Glen, Liz and the Wave team

Fuller’s craft lager brand, Frontier has begun a summer 2017 partnership with Time Out London, set up by UM London. The partnership combines Frontier’s core passion points of music, food and drink with Time Out’s status as the leading global media and entertainment brand that inspires and enables people to make the most of the

UM London Wins Cointreau

May 30, 2017 | Share this article

UM London has been awarded the strategic media planning and buying account for high-end liqueur and spirits group Rémy Cointreau UK. Boasting an impressive portfolio of iconic brands, including Cointreau, Mount Gay, The Botanist and Rémy Martin – the French group is fast establishing itself as a world leader in Exceptional Spirits, founded on unique