See you on Stage

August 21, 2019 | Share this article

This month we have received nominations for awards across the network! Firstly, Initiative are all over the line-up of the Media Week Awards, including Agency of the Year! For all nominations see here. We have been nominated for: Media Agency of the Year Media Idea Launch – LEGO Bugatti Media Idea (Budget over £1m) –

Snowflakes in a Blizzard

July 30, 2019 | Share this article

There’s a lot of criticism towards 18-24s from the tabloid press, with the most commonly levelled accusations (as evidenced by our latest UK by UM research) being they lack resilience and are vain and lazy. Where did these toxic perceptions come from? Should brands be playing a bigger part in telling a fairer story about

Impact Day

July 26, 2019 | Share this article

Last week UM offices across the globe (more than 100) took part in its second annual Global Impact Day, a day when teams down tools and volunteer for philanthropic projects that will benefit communities in their cities. Here in the UK, our UM gang gave their time to both international conservation charity ZSL and national

UM Studios Tease Theresa

July 24, 2019 | Share this article

As we saw the Conservative leadership race come to an end this month, with Boris now snatching Theresa May’s house keys from her grasp, UM Studios and Country Life decided to pay homage to our dear departing Prime Minister by celebrating one of her most infamous moments in office. The creative riffs off a 2017

Celebrating our Brilliant Women

June 10, 2019 | Share this article

We are very proud of all of the brilliant women we have here at IPG Mediabrands UK, but this month we are particularly proud that two of them have been recognised by the industry with very prestigious accolades. Rachel Forde, UM’s CEO, has been named one of Ad Age’s Women to Watch in Europe –

UM Ireland Boost Sales with Search

May 10, 2019 | Share this article

BMW Ireland was looking for the right approach to target customers through different stages of the sales journey using Search. UM managed ten different Google Ads accounts, between manufacturer and retailers, and the results were quick off the ground. They carefully selected the right keywords for each stage, built an extensive negative keyword list and

UM Launches Wave X Remix Culture

May 10, 2019 | Share this article

UM has launched the tenth installment of the much-celebrated Wave study – this time focusing on Remix Culture. With event launches across EMEA, it is gaining huge amounts of traction in the industry and, once again, showcasing the brilliant data and insight talent and resource we have within the network. The study offers a unique

It’s a Wrap!

December 10, 2018 | Share this article

Last week, Spotify launched its 2018 Wrapped campaign working together with UM. The campaign allows users to see their streaming habits and find out they’re not actually as cool as they thought they were. Get your own wrapped at In the run up to the launch of #2018Wrapped, UM pushed out the campaign on

Award Wins and Nominations

November 6, 2018 | Share this article

It’s been a magnificent month for UM, as they took home GOLD at the MediaWeek Awards. They were nominated for their work with Johnson & Johnson on a Calpol campaign, Using Econometrics to predict the future. The good news continues as Reprise, Stickyeyes and Zazzle are all nominated for UK Search Awards, which take place

Cha-Ching: UM Cashes in with American Express Win

November 6, 2018 | Share this article

Amazing news for IPG Mediabrands this month as it was announced that UM has been chosen as the global media agency of record for American Express. This marks a transformative moment for UM, and IPG Mediabrands as a whole. UM will be handling media planning & buying, strategy, and analytics for American Express in 22