I Can See Clearly Now UM Is Here

February 24, 2020 | Share this article

Calling all glasses wearers! When do you find wearing glasses to be an absolute nightmare? Steaming up on the train, unable to see the gym instructor, struggling to find your friends on a night out… UM have partnered with Acuvue to give you a solution – wear Acuvue contact lenses! UM and Acuvue teamed up

Just Eat Have Entered The Villa

January 22, 2020 | Share this article

As Just Eat have a big start to the year with their sponsorship on Love Island, UM Ireland have worked with the brand to amplify their partnership with the popular TV show. My Pod on Paper Sponsorship Just Eat’s sponsorship of the unofficial love island podcast, My Pod on Paper, has kicked off to a

UM Are Making the Money Work

January 22, 2020 | Share this article

UM teamed up with client FSCS, with the objective of educating consumers on how FSCS can protect them from financial loss, across everything from mortgages to pensions and a lot in between. Their solution? To create a series of 5 podcast episodes that shines a spotlight on people who have shunned the more traditional 9

See you on Stage

August 21, 2019 | Share this article

This month we have received nominations for awards across the network! Firstly, Initiative are all over the line-up of the Media Week Awards, including Agency of the Year! For all nominations see here. We have been nominated for: Media Agency of the Year Media Idea Launch – LEGO Bugatti Media Idea (Budget over £1m) –

Snowflakes in a Blizzard

July 30, 2019 | Share this article

There’s a lot of criticism towards 18-24s from the tabloid press, with the most commonly levelled accusations (as evidenced by our latest UK by UM research) being they lack resilience and are vain and lazy. Where did these toxic perceptions come from? Should brands be playing a bigger part in telling a fairer story about

Impact Day

July 26, 2019 | Share this article

Last week UM offices across the globe (more than 100) took part in its second annual Global Impact Day, a day when teams down tools and volunteer for philanthropic projects that will benefit communities in their cities. Here in the UK, our UM gang gave their time to both international conservation charity ZSL and national

UM Studios Tease Theresa

July 24, 2019 | Share this article

As we saw the Conservative leadership race come to an end this month, with Boris now snatching Theresa May’s house keys from her grasp, UM Studios and Country Life decided to pay homage to our dear departing Prime Minister by celebrating one of her most infamous moments in office. The creative riffs off a 2017

Celebrating our Brilliant Women

June 10, 2019 | Share this article

We are very proud of all of the brilliant women we have here at IPG Mediabrands UK, but this month we are particularly proud that two of them have been recognised by the industry with very prestigious accolades. Rachel Forde, UM’s CEO, has been named one of Ad Age’s Women to Watch in Europe –

UM Ireland Boost Sales with Search

May 10, 2019 | Share this article

BMW Ireland was looking for the right approach to target customers through different stages of the sales journey using Search. UM managed ten different Google Ads accounts, between manufacturer and retailers, and the results were quick off the ground. They carefully selected the right keywords for each stage, built an extensive negative keyword list and

UM Launches Wave X Remix Culture

May 10, 2019 | Share this article

UM has launched the tenth installment of the much-celebrated Wave study – this time focusing on Remix Culture. With event launches across EMEA, it is gaining huge amounts of traction in the industry and, once again, showcasing the brilliant data and insight talent and resource we have within the network. The study offers a unique