Initiative

Award Wins and Nominations

November 6, 2018 | Share this article

It’s been a magnificent month for UM, as they took home GOLD at the MediaWeek Awards. They were nominated for their work with Johnson & Johnson on a Calpol campaign, Using Econometrics to predict the future. The good news continues as Reprise, Stickyeyes and Zazzle are all nominated for UK Search Awards, which take place

Cha-Ching: UM Cashes in with American Express Win

November 6, 2018 | Share this article

Amazing news for IPG Mediabrands this month as it was announced that UM has been chosen as the global media agency of record for American Express. This marks a transformative moment for UM, and IPG Mediabrands as a whole. UM will be handling media planning & buying, strategy, and analytics for American Express in 22

Getting to know Rachel Forde

September 28, 2018 | Share this article

This month, we talk to Rachel Forde, UM UK CEO. Rachel joined us earlier this summer, she has settled in now but there is still a lot we can get to know about her! Can you tell us a bit about your previous roles in media? I have spent the majority of my 20+ year

Award Wins and Nominations

September 28, 2018 | Share this article

A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone

UM UK partnered with Karen Fraser MBE from the Advertising Association to help with Campaign’s “Marketing’s Menopause” feature. Not only did UM provide the background for the piece with their UK by UM research on older women, but Managing Partner, Sophia Durrani, also wrote a supporting article. Campaign’s article explores why there is a silence

Do brands and agencies need ‘inclusion riders’ too?

March 20, 2018 | Share this article

At this year’s Oscars, Frances McDormand surprised many with her call for ‘inclusion riders’ – actors’ contracts that require the cast and crew be at least 50% from diverse backgrounds. This call to action reinforced the awareness that shutting out marginalised and minority voices makes no sense for business or society. And now it might

REAL news. REAL trust. REAL time.

February 9, 2018 | Share this article

The political turmoil of 2017 offered a powerful stage for The Economist to grow readership of its informed, trustworthy news and comment. UM harnessed the biggest UK political event of the year – the snap June election – to drive subscriptions from the under 30s.  Smart, reactive media combined with The Economist’s renowned pithy wit

Marketers all use shorthand terms – abbreviations and short, easily-remembered phrases to identify certain market and audience segments. Any meeting with a brand team will probably see references to millennials, silver surfers, the pink pound and so on. But are they doing themselves – and their audience – a disservice by pigeonholing people this way?

UM in Campaign’s ‘Faces to Watch’

November 7, 2017 | Share this article

Michael Hanbury-Williams, a Digital account manager at UM, has been named in Campaign’s ‘Faces to Watch 2017’ list – a great personal achievement as well as a fantastic public showcase of the agency’s young talent. Michael has four and a half years’ experience, starting his career at Magnetise Media and having worked across digital and

Media Week GOLD for UM

November 7, 2017 | Share this article

UM has won gold for ‘Agency Media Idea (Budget Under £250k)’ at the 2017 Media Week Awards, for Marie Curie’s campaign, ‘The Extra Hour’. The campaign, in collaboration with Saatchi & Saatchi and Rapport, rallied together some of the UK’s most prominent media owners and corporate brands to pledge their support and help raise awareness