Gallo posed a simple question: how do we use social media to drive awareness of the new Wild Strawberry Spritz? And additionally; how do we encourage our target audience to purchase the Spritz range? With the knowledge that our target audience like to pamper themselves and spend time with their friends, we used Friendship Day

By Pete Durant, Head of Mediabrands Society UK   As marketers, every day there seems to be a new product, function or platform we should be considering when using social media. It can be exhausting and bewildering, and can make you feel like you are always chasing your own tail. We at Mediabrands Society are

Wave 9 Lands with a Bang

April 4, 2017 | Share this article

We were very excited to hold our  IPG Mediabrands Breakfast Social event last month, at which Glen Parker and Liz Haas revealed the latest findings from our Wave 9 study and Craig Lister formally launched our brand new social agency, Mediabrands Society. For those who couldn’t attend, the morning began with breakfast and an intro

Facebook Jumps on the Rise of Vertical Video

April 4, 2017 | Share this article

Facebook Jumps on the Rise of Vertical Video – Caity Parker, Mediabrands Society. Video has long been one of Facebook’s big bets for the future of the platform. Mark Zuckerberg himself has said he sees the network being mostly video within the next five years, and there’s even been an update to the all-powerful algorithm

Introducing Mediabrands Society

February 27, 2017 | Share this article

At the beginning of the month, we saw the official global launch of our new social media and digital content agency, Mediabrands Society. As you know, we have long been operating a social division but the launch formalises the agency and brings together the tools, skill-sets and technologies that Mediabrands Society offers clients, as well


February 2, 2017 | Share this article

IPG Mediabrands UK has focused its capability and future development of social campaigns to form the networks’ first fully integrated social media and digital content agency named ‘Mediabrands Society’. Mediabrands Society UK, which is based in London, will offer clients a combination of strategy, creative, influencer marketing, production, distribution, paid social and analytics – all