Reprise Media

THE CHALLENGE. When Reprise began work with Value Retail there was no clear KPI across Paid Media channels – PPC was optimising towards clicks, Paid Social towards reach and Display the quality of the traffic driven. The lack of KPIs presented difficulties in attributing tangible value to online media in offline store visits. There was

Written by Rhian Mason, Native & Content Strategy Director, Reprise UK Influence starts with the consumer. We are aware that our audience trust people they know over traditional advertising channels, we also know that leveraging the persuasive power of influencers can drive similar results, especially when influencers are used effectively as a natural extension of

Last month, the Drum Search Awards took place, bringing together individuals and companies at the forefront of Search, proving they are the best at what they do. The ceremony was held at the Marriott in Grosvenor Square and the elite of the industry gathered together to celebrate a year of fantastic work.  Reprise UK had

Getting to know Dave Evans

May 14, 2018 | Share this article

You’ve been here for 8 years, can you tell us how the agency has changed over that time? I joined Reprise when the UK office was first launched and the team only consisted of about 15 people. The total headcount is now over 120 and we have expanded into 5 other main channel services in

Digital Impact Awards

November 7, 2017 | Share this article

  This month, we are pleased to announce that Reprise have picked up a Bronze and Silver award for their fantastic work with Sarson’s at the Digital Impact Awards. The Digital Impact Awards recognise and honour the best corporate digital communications work in Europe, so it’s a great achievement for everyone involved. The wins we

Meet Andy Fairclough

July 4, 2017 | Share this article

  Last month, we welcomed our new EMEA Social Strategy Director, Andy Fairclough, to the third floor at St. Johns Square. He’ll be working across Mediabrands Society and Reprise and reports into Craig Lister. Andy brings over 10 years of content and social media insights to his role, with a strong background in journalism, culture,

Case Study: Reprise – Sarsons

July 4, 2017 | Share this article

With the market for vinegar falling by 4%, Sarsons challenged Reprise to help get consumers to start using their malt vinegar range and attract a younger audience. The campaign was awarded not only the YouTube Works for Brands Award, but also the Breakthrough Advertiser Award at the YouTube Awards last month. Here’s what Reprise did…

In February this year I had the chance to spend a month in the IPG MB Shanghai office as part of a global initiative to upskill the local team there in digital. My brief was to train the Reprise team in SEO best practice. The trip was a fantastic opportunity for a number of reasons.

By Sergio Borzillo, Solutions Director, Reprise   There is a great deal of debate around how digital marketers can make best use of the tools at their disposal to optimise performance. From a purely statistical perspective, the more traffic we drive to a website, the more chance there is to boost sales. Some will argue that