It’s a Wrap!

December 10, 2018 | Share this article

Last week, Spotify launched its 2018 Wrapped campaign working together with UM. The campaign allows users to see their streaming habits and find out they’re not actually as cool as they thought they were. Get your own wrapped at www.spotifywrapped.com In the run up to the launch of #2018Wrapped, UM pushed out the campaign on

Rapport place Freddie Mercury Centre Stage

November 6, 2018 | Share this article

In the build up to the release of Bohemian Rhapsody, a biographical film about the English rock band Queen that will focus on lead singer, Freddie Mercury’s life, Rapport partnered with 20th Century Fox and Global Street Art to create an epic mural and impressive OOH campaign. Freddie Mercury earned a diploma in Art &

LEGO Stores Feel the Force

September 28, 2018 | Share this article

When two Star Wars films were released within six months of each other, Initiative was tasked with doing something special for LEGO to cut through the Star Wars marketing noise and promote their second playset range release within six months. Insights gleaned from Star Wars fan culture and play behaviour data led us to an

Chris Marjoram appointed MD Rapport Europe

May 14, 2018 | Share this article

We have had an important new leadership promotion this month in the Mediabrands network, underlining its investment in out-of-home media planning. Rapport’s Chris Marjoram has been promoted to the role of Managing Director, Rapport Europe – a role he has already begun, seeing him lead the European business and oversee the strategy, vision and new business

Case Study: Rapportal

March 22, 2018 | Share this article

The Product: Rapportal is a web-based software platform, bespoke to the Digital Out-of-Home market. Designed to streamline the content delivery workflow and provide campaign-specific, real-time playout accountability & audience data. Users of the system include OOH specialists, media agencies, creative agencies, media owners, and clients. Strategic Thinking Problem 1: The Creative Delivery Productivity Drain Specialist

See how Rapport helped Peugeot increase local dealership footfall by driving awareness among potential customers THE CHALLENGE Peugeot needed to raise awareness of the 48 hour test-drive offer available on their 308 model and, ultimately, drive consumer traffic into their dealerships. OUR SOLUTION To ensure hyper-local, relevant messaging, we needed to work within each dealer’s

IPG Mediabrands is in the process of expansion in Europe and the result of this, has launched a new unit. In this case it is Rapport, specializing in creating value in the external environment and dedicated to strategy, planning, negotiation and purchase of this media company. The agency will launch in Spain an office in