Initiative

Award Wins and Nominations

November 6, 2018 | Share this article

It’s been a magnificent month for UM, as they took home GOLD at the MediaWeek Awards. They were nominated for their work with Johnson & Johnson on a Calpol campaign, Using Econometrics to predict the future. The good news continues as Reprise, Stickyeyes and Zazzle are all nominated for UK Search Awards, which take place

Award Wins and Nominations

September 28, 2018 | Share this article

A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone

Mobile World Congress 2018 in Barcelona

March 20, 2018 | Share this article

Mobile World Congress is a global showcase of the latest & greatest in technology, a chance to experience what’s next in the worlds of AI, machine learning, VR & cloud, with a whole heap of impressive hardware to bring these experiences to life. Craig Lister (Reprise UK MD), Jorge Seeliger (Reprise Head of Innovation and

By Simao Saco, Mubaloo No one can deny that the retail space is part of your product and brand. It communicates who you are, what you stand for and, in most cases, is the best place for you to showcase your product. So, when we talk about driving footfall, what we are really talking about