IPG

The global CEO of IPG Mediabrands’ owner Interpublic has admitted he is worried that the growing global transparency debate is undermining marketer confidence by tarring media agencies with a “broad-brush”. Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, overnight Michael Roth told the room: “The issue of transparency is paramount to

New York-based Interpublic Group (IPG) is one of the “big four” advertising agency networks, competing alongside WPP, Omnicom, and Publicis Groupe. The company — which owns agencies such as McCann, R/GA, IPG Mediabrands, and FCB — ended 2015 on a high, posting better-than-expected organic growth for the year. It reported its first quarter earnings on