Initiative

Initiative Named # 1 in New Business in Latin America

February 10, 2016 | Share this article

Initiative , the global communications network IPG Mediabrands and part of Interpublic Group of Companies , was named # 1 agency performance in new business in Latin America in 2015. The consultancy R3 New Business League evaluated more than 7,000 accounts globally in over six continents. R3 exhaustively monitors the behavior of new business monthly,