Initiative Greece Wins at the Ermis Awards

March 9, 2016 | Share this article

Initiative in Greece had a successful evening at the Ermis Awards 2016, one of the most prestigious awards of the year in the country. Initiative took home a Silver award for Best Use of Social Media for their work with Coca Cola and 3E’s “Amita Motion’s Positive Energy Day.” Amita Motion, launched by Coca-Cola in

Initiative Named # 1 in New Business in Latin America

February 10, 2016 | Share this article

Initiative , the global communications network IPG Mediabrands and part of Interpublic Group of Companies , was named # 1 agency performance in new business in Latin America in 2015. The consultancy R3 New Business League evaluated more than 7,000 accounts globally in over six continents. R3 exhaustively monitors the behavior of new business monthly,