Amazon Headline at the EMAs

November 21, 2019 | Share this article

After weeks of collaboration between MAGNA, Initiative and Amazon, on November 3rd, Amazon Music became one of the main sponsors of the 2019 MTV EMAs. As sponsors, Amazon Music were uniquely connecting with more than 350m fans across Europe, and across multiple platforms through the power of live entertainment. MTV’s biggest global music event –

Cultural Velocity: Making Ideas Move

November 21, 2019 | Share this article

Best-selling author of Contagious: Why Things Catch On, Jonah Berger, and Initiative Global Chief Strategy Officer, Stefan Burford, have teamed up to write a first-of-its-kind book that explores how in the age of ad avoidance and diminishing paid media effectiveness, brands can successfully harness the power of culture to improve relevance with consumers and drive

See you on Stage

August 21, 2019 | Share this article

This month we have received nominations for awards across the network! Firstly, Initiative are all over the line-up of the Media Week Awards, including Agency of the Year! For all nominations see here. We have been nominated for: Media Agency of the Year Media Idea Launch – LEGO Bugatti Media Idea (Budget over £1m) –

Initiative Ireland’s Wild Event

July 17, 2019 | Share this article

  This year Tesco tasked Initiative Ireland with the challenge to: 1. Create an F&F and Finest summer experience with a difference. 2. Attract a younger, more trend conscious and early family shopper (HVA – Young Urbanites). 3. Give them a once in a lifetime sensory experience. 4. Transform their perceptions and elevate Finest and

Talk of the Town

June 6, 2019 | Share this article

This month if there was an awards ceremony or an industry event, it seems like we were there. Firstly, Initiative and Mubaloo won big at the Campaign Tech Awards on Wednesday; walking away with two awards for the Amazon Alexa; Breakthrough Tech as Part of a Campaign and Best Use of Experiential Tech. Well done

Grey Gap Years

April 29, 2019 | Share this article

We live in polarised times. We are all guilty of sometimes using binary shortcuts in order to make life easier. Tea or coffee drinker. A cat person or a dog person. Conservative or Labour. Leave or remain. In recent weeks, these binary shortcuts have exacerbated our current political situation. As Brexit discussions continue to intensify,

Initiative Reveal the State of UK Culture

February 18, 2019 | Share this article

On January 31st Initiative hosted a breakfast launch for their State of UK Culture report. It was an entertaining and insightful morning, with Initiative hosting 150 delegates from across the UK advertising to reveal the findings of their UK Culture report on 9 new and developing subcultures that exist in the UK today. Surveying 4,000+

Get Your Potterhead On

February 18, 2019 | Share this article

For Harry Potter fans, 2018 was a huge year. The highly anticipated Fantastic Beasts sequel The Crimes of Grindelwald was finally set to be released, and to mark its release LEGO returned to the design studio and created new products under the newly rebranded theme of ‘Wizarding World’. Initiative’s challenge was to launch these new

Hot in 2018

December 10, 2018 | Share this article

Last week Campaign published their Hot in 2018 feature, in which two familiar faces from Initiative popped up! Jed Hallam was listed as one of the Top 10 Media Planners in 2018, with Campaign noting ‘This ex-Mindshare strategist is part of a new management team at Initiative that has been winning UK business such as

Each month, Initiative hosts an open discussion for their employees on a different cultural topic. Following on from our celebration of Black History Month at SJS, this month’s topic was on the representation of black people in the media. The purpose was to understand if the internet is changing representation of black people in media.