Initiative

Each month, Initiative hosts an open discussion for their employees on a different cultural topic. Following on from our celebration of Black History Month at SJS, this month’s topic was on the representation of black people in the media. The purpose was to understand if the internet is changing representation of black people in media.

Agency of the Year *mic drop*

November 6, 2018 | Share this article

A huge congratulation to Initiative UK who last week won Agency of the Year at the Digiday Marketing and Advertising Awards Europe! With a public vote that received over 2,500 submissions, Initiative were up against Mediacom, Infectious Media and 7stars in this category. This is an amazing achievement, and we would like to say thank

Award Wins and Nominations

November 6, 2018 | Share this article

It’s been a magnificent month for UM, as they took home GOLD at the MediaWeek Awards. They were nominated for their work with Johnson & Johnson on a Calpol campaign, Using Econometrics to predict the future. The good news continues as Reprise, Stickyeyes and Zazzle are all nominated for UK Search Awards, which take place

Love at First Sight for LV= and Initiative

September 28, 2018 | Share this article

A very exciting time for Initiative UK, as they have been awarded the UK media account for LV=. With a pitch that started back in May, the team will be responsible for their full media strategy, across all media and a whopping spend of £25m plus. LV= is a leading financial services provider, employing over

LEGO Stores Feel the Force

September 28, 2018 | Share this article

When two Star Wars films were released within six months of each other, Initiative was tasked with doing something special for LEGO to cut through the Star Wars marketing noise and promote their second playset range release within six months. Insights gleaned from Star Wars fan culture and play behaviour data led us to an

Award Wins and Nominations

September 28, 2018 | Share this article

A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone

Power to the People, Through Brands

July 19, 2018 | Share this article

by Charlotte Eagland, Initiative UK Whatever you think about Lush’s recent campaign to raise awareness for the “Police Spies Out of Lives” support group, it’s refreshing to see a brand wade into a public debate with confidence and conviction. How many brands would have been tempted to issue an apology and retreat with their tails

Initiative UK continued their Contributors’ Panel series this month with a session themed around sport. The panel discussion included Ben Hobson, Digital Editor of Runner’s World, Andrew Butler, Deputy Editor of The Sun Dream Team FC, Kieran Holmes-Darby, Managing Director at Excel Interactive Ltd. and Charlie Sandison, Planning Executive at Initiative. From a series of

Initiative launch the Contributors’ Panel

May 14, 2018 | Share this article

Initiative UK has launched the Contributors’ Panel, a series of monthly events exploring different aspects of society; aimed to inform, guide and spark cultural debate within Initiative. The event takes the form of a panel discussion, with the panel being drawn from key stakeholders within the advertising industry and beyond. The audience is comprised of

Initiative was given the task of re-positioning Amazon Prime Video as a go-to TV destination for Millennial women, Initiative and Reprise worked together to create a 360° partnership that tapped into bespoke custom content, influencer advocacy, social, and a one-night-only comedy show. Working with partners Tribe and Refinery29, they led a truly integrated campaign that