Initiative

Grey Gap Years

April 29, 2019 | Share this article

We live in polarised times. We are all guilty of sometimes using binary shortcuts in order to make life easier. Tea or coffee drinker. A cat person or a dog person. Conservative or Labour. Leave or remain. In recent weeks, these binary shortcuts have exacerbated our current political situation. As Brexit discussions continue to intensify,

Get Your Potterhead On

February 18, 2019 | Share this article

For Harry Potter fans, 2018 was a huge year. The highly anticipated Fantastic Beasts sequel The Crimes of Grindelwald was finally set to be released, and to mark its release LEGO returned to the design studio and created new products under the newly rebranded theme of ‘Wizarding World’. Initiative’s challenge was to launch these new

Initiative Reveal the State of UK Culture

February 18, 2019 | Share this article

On January 31st Initiative hosted a breakfast launch for their State of UK Culture report. It was an entertaining and insightful morning, with Initiative hosting 150 delegates from across the UK advertising to reveal the findings of their UK Culture report on 9 new and developing subcultures that exist in the UK today. Surveying 4,000+

Hot in 2018

December 10, 2018 | Share this article

Last week Campaign published their Hot in 2018 feature, in which two familiar faces from Initiative popped up! Jed Hallam was listed as one of the Top 10 Media Planners in 2018, with Campaign noting ‘This ex-Mindshare strategist is part of a new management team at Initiative that has been winning UK business such as

Each month, Initiative hosts an open discussion for their employees on a different cultural topic. Following on from our celebration of Black History Month at SJS, this month’s topic was on the representation of black people in the media. The purpose was to understand if the internet is changing representation of black people in media.

Agency of the Year *mic drop*

November 6, 2018 | Share this article

A huge congratulation to Initiative UK who last week won Agency of the Year at the Digiday Marketing and Advertising Awards Europe! With a public vote that received over 2,500 submissions, Initiative were up against Mediacom, Infectious Media and 7stars in this category. This is an amazing achievement, and we would like to say thank

Award Wins and Nominations

November 6, 2018 | Share this article

It’s been a magnificent month for UM, as they took home GOLD at the MediaWeek Awards. They were nominated for their work with Johnson & Johnson on a Calpol campaign, Using Econometrics to predict the future. The good news continues as Reprise, Stickyeyes and Zazzle are all nominated for UK Search Awards, which take place

Love at First Sight for LV= and Initiative

September 28, 2018 | Share this article

A very exciting time for Initiative UK, as they have been awarded the UK media account for LV=. With a pitch that started back in May, the team will be responsible for their full media strategy, across all media and a whopping spend of £25m plus. LV= is a leading financial services provider, employing over

LEGO Stores Feel the Force

September 28, 2018 | Share this article

When two Star Wars films were released within six months of each other, Initiative was tasked with doing something special for LEGO to cut through the Star Wars marketing noise and promote their second playset range release within six months. Insights gleaned from Star Wars fan culture and play behaviour data led us to an

Award Wins and Nominations

September 28, 2018 | Share this article

A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone