Ensemble

One of Australia’s renowned creative leaders and content creators, Michael Stanford, has been appointed managing director of Ensemble, IPG Mediabrands’ creative, content marketing and experiential business. Announcing Stanford’s appointment, Ensemble’s newly arrived CEO Melissa Fein (left) is beginning to reveal a specific business focus for Mediabrands’ Ensemble, with an emphasis on integrated solutions for clients

How to Stop the Skip

May 20, 2016 | Share this article

By Corey Layton Commercials. Be it skip or flick, it’s the key moment when audiences disengage. Yet that same moment is at odds with a programmer’s remit — keeping audiences engaged. So why aren’t those tasked with hooking audiences in taking control to stop the skip? These are the people that create, craft and commission

UM, Initiative and Ensemble teams, together with diversified services of Rally and Ingenuity, shined at the Festival of Media event in Singapore, clinching nine awards, including the coveted Campaign of the Year: How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger. In all,