Case Study: Reprise – Sarsons

July 4, 2017 | Share this article

With the market for vinegar falling by 4%, Sarsons challenged Reprise to help get consumers to start using their malt vinegar range and attract a younger audience. The campaign was awarded not only the YouTube Works for Brands Award, but also the Breakthrough Advertiser Award at the YouTube Awards last month. Here’s what Reprise did…