Case Study: Gallo – Spritzing up an old favourite – UM & Mediabrands Society

November 7, 2017 | Share this article

Gallo posed a simple question: how do we use social media to drive awareness of the new Wild Strawberry Spritz? And additionally; how do we encourage our target audience to purchase the Spritz range?

With the knowledge that our target audience like to pamper themselves and spend time with their friends, we used Friendship Day as the perfect moment to get involved. We invited influencers to a pamper day of fruity manicures and Spritz cocktail tasting. Our event reached 585,000 unique people on the day of the event and overall we generated an crazy 11 million impressions  of influential brand content which was x11 the predicted impact.

See the case study video here…