#CannesLions2016: The Importance of Properly Packaging Award Entries

June 28, 2016 | Share this article

Live from the Cannes Lions Festival of Creativity, Ann Nurock spoke with Marc Taback, CEO of Initiative Media, about his experience in judging work entered into the Media Lions category and the importance of properly packaging your media award entries so that they resonate with the judges, who often view hundreds of piece of work in a day.

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