Cannes Lions has ‘lost its way’ and become a ‘never ending party’ says agency boss

June 17, 2016 | Share this article

Former CEO of UM Australia Mat Baxter has taken aim at the organisers of the Cannes Lions, claiming the biggest international advertising event has “lost it way” and questioning the value of the “never-ending party” it has become.

In a strongly worded opinion piece published on LinkedIn, Baxter who is serving as a judge for the first time at next week’s Festival, questions where the enormous amounts of money spent on the event are justified and argues that the extravagance of the event may actually be hurting agencies in the eyes of clients.

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