Breaking Traditions for International Women’s Day

April 2, 2019 | Share this article

IWD

On the 8th March, International Women’s Day was celebrated across the globe – here at Mediabrands we chose to continue these celebrations throughout the month. The morning of the 8th we were greeted by a spectrum of purple in reception, with our exhibition now featuring various popular advertising campaigns that have challenged gender stereotypes, and our very own Fearless Girl facing us down.

IWD Exhibition

We kicked off events with a Fireside Chat between CFK, Dickie Oliver and Unruly’s CMO Louise Tullin. During the informal talk Louise and Caroline spoke of their experience as women within the media industry, with Louise specifically detailing how she has broken traditions in her own career and how the industry as a whole can better support women.

It was a great balance with Dickie sat alongside the pair, able to weigh in and talk about the important role men can play as allies for their female colleagues.

Fireside Chat

The next week, Little White Lies curated a Lunchtime Film Festival for us which featured a series of short films showcasing the artistry of celebrated female filmmakers.

This included short films such as The Baths, an animated short produced as part of Channel 4’s Random Acts initiative, and Swimmer, a study of a river swimmer which doubles as a celebration of the human bodies and the possibilities of physical endeavour.

Little White Lies

This cinematic theme continued as we were treated by DCM to an exclusive private screening of the latest Marvel blockbuster, Captain Marvel. A true trailblazer of films, Captain Marvel features the first ever female lead from Marvel Comics, and not only that but she is the most powerful superhero in the MCU (Marvel Cinematic Universe). With an abundance of popcorn and wine, this was the perfect way to spend a Friday evening!

Captain Marvel

As we continued our celebrations and education around gender equality, we invited Roxanne Hobbs from The Hobbs Consultancy to run a workshop on Understanding Authenticity. A really insightful session, this workshop focused on helping you pay attention to your emotional fields, teaching you simple ways to move through your emotions as well as tackling how we can create workplaces where vulnerability is embraced and failure is not only tolerated, but welcomed as a learning opportunity.

Hobbs

On the final morning of our month long recognition of IWD we welcomed an inspiring selection of women to lead us in a myth busting panel – busting myths such as ‘men and women over 30 are defined by age rather than ability’ and ‘the representation of women in the media has come a long way. Our panel included England rugby captain Abbie Scott, activist and model Harnaam Kaur and Bloom president Steph Matthews, led expertly by our own Gemma Coles. This was a really amazing discussion between women with different opinions, backgrounds and careers, and it was enlightening to hear from such a diverse group of women.

Panel

As usual, our celebrations culminated in style with Bar Night – International Women’s Day Special! Throughout the month we had been taking part in Battle of the Agencies, with individuals signed up to Spotify’s digital tool, Resonate, they were able to anaylse the listening habits of each agency, which revealed some very interesting (and embarrassing) results!

Spotify also had a selection of gold plated records awarded to those who came top of the charts in categories including ‘potty mouth’ and ‘pop queen.’

Spotify AwardsThen it was onto the fabulous female-themed cocktails, pizza and music from DJ Annie Oh – a colourful and musical night, the perfect way to bring everyone together and celebrate such an important issue, one on which we are now more educated and attuned to as an agency.

Bar Night