A huge congratulations to Initiative UK and Mubaloo, who last week won Best Use of Technology at the Campaign Marketing New Thinking Awards for the Amazon Echo campaign, “The world’s first Alexa-powered ad.” This industry-first campaign continues to impress across the market, a testament to the team’s hard work and innovation. Well done to everyone involved!
Two weeks ago UM attended the M&M Global Awards, having been shortlisted for a number of awards. UM International and UM UK were nominated for the Best Partnership Award, for their fantastic work on the FantaXEurope campaign, and for the Best Campaign led by Data with Johnson & Johnson. By the end of the evening, UM US had won three of the awards that they were shortlisted for; these categories were Best Campaign led by the Creative Idea, Tourism, Travel & Leisure, and Best International Campaign. IPG were featured heavily at the M&M awards, with Initiative MENA also nominated for five awards!
In addition, we are greatly looking forward to the Drum DADI Awards, taking place on 10th October. Reprise UK are up for five awards in four separate categories, which include:
. Retail Website, App or Campaign
. Best Use of Organic Search (SEO)
. Best Use of Paid Search (PPC)
. Best Use of Social Media
Best of luck to Reprise, and congrats to everyone for their nominations and wins!