IPG Mediabrands

The affable, 45-year-old Aussie, in his first year helming Mediabrands, handled the pressure cooker of the high-stakes Mediapalooza like a seasoned hand, producing some laudable results. The organization, which handles $37 billion in ad spend across 130 offices in 90 countries, picked up business from Coca-Cola, Johnson & Johnson, McCormick and CVS. Universal McCann and

Lodestar UM wins Saregama

May 23, 2016 | Share this article

This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn. Saregama has now expanded into other areas of entertainment like publishing, television software and digital content Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which

Having long said goodbye to digital and television media buys based purely on age/sex demographics, the more pertinent parameters are now passion and partnerships. So says the president of U.S. operations for Initiative, the media strategy and investment unit of Interpublic Group. “I don’t think we’ve made a decision about linear TV buying or digital

Initiative Wins Cancer Council Media Account

May 23, 2016 | Share this article

Cancer Council Australia has appointed Initiative to manage its national fundraising media portfolio after a competitive pitch. Previously a number of media agencies worked for the charity on an ad hoc basis. The Cancer Council Australia spends close to $4 million on media each year, separate to the $8 million spent by state affiliates, according

Today, TubeMogul (TUBE), a leader in software for brand advertising, announced that marketers can now purchase linear television inventory through TubeMogul’s programmatic TV (PTV) platform via private marketplaces and automated direct deals. Cadreon, the digital marketing services platform of IPG Mediabrands, has beta tested the new product exclusively within their advanced TV platform developed in

How to Stop the Skip

May 20, 2016 | Share this article

By Corey Layton Commercials. Be it skip or flick, it’s the key moment when audiences disengage. Yet that same moment is at odds with a programmer’s remit — keeping audiences engaged. So why aren’t those tasked with hooking audiences in taking control to stop the skip? These are the people that create, craft and commission

UM Tops Festival of Media Global Awards with 13 Wins

May 20, 2016 | Share this article

UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins. Heading into finals with a total of 24 shortlisted entries, UM converted 13 of those into award wins, with

IPG’s UM was named Adweek’s 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as “Mediapalooza” or “The Year of the Pitch.” But now, the agency is reorganizing its North American network. President Kasha Cacy has been promoted to

OVER THE PAST few years, media analysts have bemoaned the End of TV. Some have wondered, as ratings tumble year after year, why would advertisers continue to buy ads? Meanwhile, Facebook and Google’s ad businesses have exploded, even though marketers aren’t spending drastically more than they have in the past. But the traditional TV industry