LONDON – Sept 8, 2016 – IPG Mediabrands has announced the acquisition of one of the UK’s leading digital marketing businesses, Stickyeyes Group. The group, which comprises of Stickyeyes and Zazzle Media, delivers ‘audience-first’ digital services and delivery across SEO, paid search, digital PR, content and social media.
The acquisition gives IPG Mediabrands an even greater foothold in the rapidly evolving digital marketing domain, and strengthens existing expertise in its flourishing search and social practices.

IPG Mediabrands has a well-established track record in digital media buying, including programmatic, mobile, search and social. The acquisition of Stickyeyes Group, whose team has been at the forefront of digital for over 17 years, means that together, IPG Mediabrands and Stickyeyes will be able to offer existing and new clients an even greater range of digital services across all touchpoints – paid, owned and earned.

Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London. They were recently named Best Large Integrated Agency at the 2016 European Search Awards and are currently working with large, international and enterprise level brands including Staples, Hertz,, Superdry, ShopBop, Admiral Group and IG Index.

IPG Mediabrands has hired a new regional head of digital, Mumbrella can reveal.

Scott McBride joins as APAC chief digital officer from Ogilvy Hong Kong, where he was managing partner, to take on the top digital position for the new-look media agency group.

He will move from Hong Kong to Singapore, the agency’s regional HQ, to take on the role, reporting to IPG Mediabrands’ Sydney-based APAC COO Reg Davidson.

The world’s most awarded mobile agency, Australian-based Mnet, is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.

Mnet has achieved global acclaim* in the past two years for innovative and creative mobile communications solutions and the rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands’ global roll out of the Ansible brand.

IPG Mediabrands’ specialist search and digital experience agency Reprise is strengthening its national management ranks after experiencing consistent growth to staff numbers exceeding 60 people across its Brisbane, Sydney, Melbourne and Perth operations.

Reprise managing director Ale Vendramin said the new management developments reflected a need to have the agency’s best people in impact positions to help lead clients’ thinking and the agency teams.

Among the new developments, David Coats has been promoted to general manager of Reprise Australia and becomes Vendramin’s second-in-command. Coats is formerly the agency’s general manager of digital solutions.

You’re either totally sick of Pokémon GO at this point, or you’re planning out how to catch a Charizard. The augmented reality (AR) game has become a phenomenon in less than two weeks, more popular than Twitter and more engaging than Facebook. You either love it or hate it, and if you’re an advertiser, most likely you love it. The game offers several chances for hopping into the action and luring people to your location to catch Pokémon. Media people have suddenly become Pokémon advisors, and many admit it’s a fun change of direction, as well as a great stride forward for AR, which has held promise for years but never fully delivered. Adam Simon, Director of Strategy for The IPG Media Lab, talks to Media Life about advertising through Pokémon, the appeal of AR, and why Google Glass was no Pokémon.

I am thrilled to announce the appointment of Leigh Terry as CEO of IPG Mediabrands, Asia Pacific. Leigh is a true media innovator and proven leader with over 25 years’ experience in transforming businesses across Europe and the Pacific.

Over the next five years, Asia Pacific (APAC) will be a key priority for IPG Mediabrands as the region holds enormous potential for our clients and our businesses. We look forward to Leigh expanding our operations and elevating our offerings across this critical region.

LAS VEGAS – That people constantly multitask is yesterday’s news. How they allocate their time across devices within a given time period—and what that allocation will look like five years from now—is what’s important to Brian Hughes.

As he attends the annual Nielsen Consumer 360 event, the SVP of Audience Analysis Practice Lead for Interpublic’s MAGNA GLOBAL media agency network says he’s happy that time spent with a given medium is part of Nielsen’s Total Audience offering.

According to Hughes, the metric of average audience is one common theme at the event. He cites as an example Yahoo’s live streaming of a football game last October and the number of individuals who viewed it compared to the average audience in any given minute

Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels.

IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon.

Reprise and Cadreon made a good effort to work together, with Reprise handing off data trend reports for Cadreon to consider during its programmatic buys. But the process was…well, a bit of a process.

Initiative has won the Specsavers media account after a competitive pitch. Initiative beat incumbent MediaCom, UM and Carat to the $20 million.

Initiative’s Melbourne office will manage all of Specsavers media communications in Australia and work in partnership with Specsavers’ marketing team and creative agency Cummins&Partners.

“We are delighted to have been appointed to work with Specsavers. They are a great business and have demonstrated through the pitch process how important and valued marketing is to their success and we look forward to helping drive that into the future,” Initiative Melbourne managing director Stephen Fisher said.