IPG Mediabrands

On the 8th March, International Women’s Day was celebrated across the globe – here at Mediabrands we chose to continue these celebrations throughout the month. The morning of the 8th we were greeted by a spectrum of purple in reception, with our exhibition now featuring various popular advertising campaigns that have challenged gender stereotypes, and

Sofie’s Flite Mobility Blog

February 18, 2019 | Share this article

Sofie Haraké works for IPG Mediabrands Stockholm, and has spent 3 months working in the London office. From snowy Stockholm I arrived in early February to London. The plane was delayed for a few hours from Arlanda airport, so it was already late in the evening when I jumped into a taxi and said; “Farringdon

Initiative Reveal the State of UK Culture

February 18, 2019 | Share this article

On January 31st Initiative hosted a breakfast launch for their State of UK Culture report. It was an entertaining and insightful morning, with Initiative hosting 150 delegates from across the UK advertising to reveal the findings of their UK Culture report on 9 new and developing subcultures that exist in the UK today. Surveying 4,000+

Get Your Potterhead On

February 18, 2019 | Share this article

For Harry Potter fans, 2018 was a huge year. The highly anticipated Fantastic Beasts sequel The Crimes of Grindelwald was finally set to be released, and to mark its release LEGO returned to the design studio and created new products under the newly rebranded theme of ‘Wizarding World’. Initiative’s challenge was to launch these new

IAB Open to All at IPG Mediabrands

February 18, 2019 | Share this article

Every month IAB host a variety of seminars, training courses, workshops and talks, which, as members, we can attend. Everyone at Mediabrands can create a login to the site here and sign up to any event they are interested in.   Here are some of the upcoming events:   19th February = Roundtable: Agencies 20th

Stickeyes Launch Digital Minute

February 18, 2019 | Share this article

Stickyeyes have published their first edition of Digital Minute for 2019. Click below to see the topics they have tackled this month:   Is Facebook re-entering the search advertising market? Facebook has started testing search ads, as part of a new strategy to grow its advertising properties. Stickyeyes Digital Minute video series takes a closer

It’s Time to Talk

February 18, 2019 | Share this article

Last Thursday IPG Mediabrands took part in Time to Talk Day. Run by the organisation Time to Change, it is a nationwide project designed to encourage people to have a conversation about mental health. Mental health problems affect one in four of us, yet people are still afraid to talk about it. At present, it

Sharing Skills With Those In Need

February 18, 2019 | Share this article

This month’s Lunch & Learn saw a visit from our partners Media Trust. Media Trust bridges the gap between the media and creative industries and broader society to give charities, under-represented communities and young people a stronger voice. Most charities in the UK raise less than £1million a year and 80% have an annual communications

Vanessa’s Flite Mobility Blog

February 18, 2019 | Share this article

Vanessa Gross works for IPG Mediabrands Frankfurt, and has spent 3 months working in the London office. Today marks exactly four weeks that I’ve been living in London. I’ve heard people say that time flies while you’re living here, and yep – those people are absolutely right. These past four weeks have felt more like

Next week we will be welcoming Craig Lennon to IPG Mediabrands in the newly-created role of Managing Director, Commercial Operations, International. Craig will be spearheading commercial strategy across the agency, providing his specialist knowledge to help clients across all International markets. Craig has been in the industry for over 25 years and will bring his